Attempting to pigeon hole As If has always been notoriously difficult, and that is no different with this, their fifth studio album and first for three years. The ambient-techno-rock-pop has been given a new tinge by C.O.A.H.'s rapping and the exquisite vocal...
REVIEWS
Crossrhythms – Aurora Noise
As long-in-the-tooth followers of British Christian music will tell you, As If. . . have been around for many a long year and by the late '90s had established a sizeable festival following with their techno-tinged pop rock. Now the Buckinghamshire trio return with a...
Crossrhythms – Plugged Out
Morse is dead, but long live Oxfordshire's As If... as they minister in music to the Thames Valley and beyond. 10 years after recording their first classic album 'Forget Me Not' the group release an unplugged recording of their finest from their three album projects...
Crossrhythms – Live…ism
Word is that these guys are upping the rock factor for their next album, which they hope to have out later this year. In the meantime, this live set, recorded in February 2003 in front of an adoring crowd in Thame, will draw a line nicely under one era of the band....
Never For Nothing Magazine – “In Full Bloom”
Score 9/10 In the world of grass roots CCM, in my mind As If... are up there with the likes of Kato (pre ICC). They have been round long enough for you to know that their electo based dance music matures with each recording. This latest offering is a little more...
Premier Magazine – “In Full Bloom”
This is actually the third album from Aylesbury based band As If... and this is the album to give the band the recognition they deserve. Originally they were a techno rock band but their sound has evolved so that "In Full Bloom" is poppier, with real live instruments....
Christian Herald – “In Full Bloom”
Before recording their latest project, Buckinghamshire-based trio As If... surfed the internet in search of inspiration for song lyrics. To prove it,they have listed the relevant websites under each song .An imaginative concept, with considerable musical variety...
Crossrhythms – “In Full Bloom”
Score: 9/10 Phil Goss, As If...'s enigmatic lead singer and guitarist recently described the band's sound as "a cross between the Chemical Brothers and Pink Floyd" which is a fair stab at pidgeonholing a techno-tinged pop rock sound that remains determinedly illusive....
Cross Rhythms – Strange Blue Thing
Score: 10/10 Admiral Cummings and I recently agreed that the Brits are the world's best for producing exciting Christian Dance Pop. Nobody does it better and here is another example! Dance/Techno/Rock/Rave/Pop (just covering all the bases here) trio As If have...